Narrative works written by hand or by reality. In either case the story has to be crafted by the lens and the edit. Approaching a production we ask the questions "What are we trying to communicate?" and "Is this the best way to get that across?"
We don't always need to have the frame of a story as a vehicle for information. Visually interesting interpretations of facts and events can provide an elegant way for your audience to know your brand.
It's not enough to communicate through one medium anymore. Everyday brings new images, new sounds, new videos, new stories, new gadgets - new everything. Your audience needs to hear your message when they want it, how they want it and in the format that suits them. This has led to content creators crafting more works than the public can consume.
And not only is there an over abundance of media, but viewers have come to expect it. Art and business have both struggled with this new reality. A TV commercial has a complimentary podcast spot, website, and social media meme. A photography exhibit has a Youtube documentary, Instagram account, and Tumblr feed. This is why we don't just produce media, we produce multimedia.
Brooklyn Bridge Park Kids Kayaking
Brooklyn Bridge Park Conservancy organized and hosted an entire week of water activities for under served Brooklyn youths. This video served as a promotions piece and celebration of their efforts.
My Double Down and Me
KFC ran a promotional campaign in support of their double down sandwich where their social media base would create content based on a series of dares or challenges. This video shows the day of a man and his double down sandwich.
Mike Kamber on the Leica M9
New York Times photographer Mike Kamber shook the entirety of Leica in 2008 when he wrote a blog post bashing the Leica M8. Leica learned from it's mistakes and produced the Leica M9. This piece relates Mike Kamber's experience shooting in war time situations with the Leica M9.
Dana Fuchs in Conversation with BKRoads
BKRoads.net is a digital magazine focused on the Brooklyn music scene. Though this video interview of Dana Fuchs was shot at the Highline Ballroom in Manhattan, Dana has many great things to say about Brooklyn and offers some insight into her start in performing.
Two Dots Halloween Edition
Popular mobile game Two Dots released a spooOoooOOoooOoooOOOOoky edition for the Halloween of 2015. This motion graphics video showcased the chills and thrills in store for Two Dots players.
Ben Griffen Graffiti
NYC artist Ben Griffen was commissioned to paint a mural in a Brooklyn loft. This timelapse shows the evolution of the piece throughout the evening.