Narrative works written by hand or by reality. In either case the story has to be crafted by the lens and the edit. Approaching a production we ask the questions "What are we trying to communicate?" and "Is this the best way to get that across?"


We don't always need to have the frame of a story as a vehicle for information. Visually interesting interpretations of facts and events can provide an elegant way for your audience to know your brand.




It's not enough to communicate through one medium anymore. Everyday brings new images, new sounds, new videos, new stories, new gadgets - new everything. Your audience needs to hear your message when they want it, how they want it and in the format that suits them.  This has led to content creators crafting more works than the public can consume.


And not only is there an over abundance of media, but viewers have come to expect it. Art and business have both struggled with this new reality. A TV commercial has a complimentary podcast spot, website, and social media meme. A photography exhibit has a Youtube documentary, Instagram account, and Tumblr feed.  This is why we don't just produce media, we produce multimedia.